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What is Conversion Rate Optimization (CRO)?

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is that the method of optimizing your website or landing page expertise based on website visitor behavior to assist improve desired actions (conversions) on the same page.

CRO is an ongoing process of learning and optimizing. If you’re unable to get visitors to enter your conversion funnel in the first go, the chances of them coming back and performing the desired action are quite low.

This is nothing but an opportunity lost for your business. The best way to improve your possibilities and acquire a lot of conversions is by running a good CRO campaign.

A good CRO campaign not only means that saving high on some time, money, and efforts but also exploring new growth strategies that were unknown in the past.

In other words, CRO helps you in understanding your website’s usability better while giving customer behavior insights and tips on how to make your UX better to meet your goals. To fully understand the essence of conversion rate optimization.

Benefits of Conversion Rate Optimization (CRO)

Benefits of Conversion Rate Optimization (CRO)

There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO:

  • Understanding your audience better: The methods of CRO yield much insight into the behavioral patterns of the audience.

Additionally, the process helps to fine-tune the communication with said audience. The same information can be used in SEO to attract the right audience to the website in the first place.

  • Acquisition of new customers: Building upon the first point, using the correct language to attract your key audience will drive up the number of visitors to your website, who are then more likely to convert. It is a benefit of SEO which in turn impacts CRO again. Win-win.
  • Identify blockers to conversion: CRO techniques take the guesswork out of design, development, and content decisions. While people in-house create a website with the best of intentions in mind.

These intentions are not always communicated effectively and could send the wrong message to users unintentionally. This could well mean the difference between a conversion and a drop-off. CRO identifies these spots with actual data and helps you find solutions.

  • Encourage repeat custom and reduce churn: Audiences are not limitless, and attracting new customers is more expensive than encouraging existing users to convert multiple times.

Optimizing an existing website, by making changes with lower resources, can have a significant impact, and thus is an excellent way to maximize ROI.

 

Landing Page Design

Landing Page Design

Landing page design is the first and foremost element that defines the usability and success of a website. The more aesthetically designed a site is, the more traction it will get!
Let’s understand this using an example most of us maybe familiar with.

Assuming that most customers landing on any of Amazon’s product pages come with the pure intention of buying its product(s), understanding the importance of design in driving conversions (how it can make or break a deal for the e-commerce giant), is important.

The giant has strategically designed each of its product pages so as to make even the minutest of details prominently visible to its customers.

For instance, when on a product page, customers can instantly add the product to their cart by conveniently clicking on the “Add to Cart” button (in a color that’s prominently visible Orange) placed right next to product info column.

What will conversion need to do with your business?

To get a true sense of what conversion is, we need to discuss what it does for a business and thus establish its importance.
Let us consider a typical business scenario at the very least, the goal of any business regardless of sector or industry is to make a profit through the sale of goods or services.

To that end, marketing is used to attract new customers, sales are carried out to exchange goods and services for payment, and finally, customer service is offered to retain customers.

When a marketing strategy successfully results in a sale, that’s considered a conversion.
Applying the same template to a business website, which can and often does straddle all three functions to varying degrees.

One finds that the concept of conversion is practically the same as a potential customer becomes a customer. Or in more general terms, every time a website user completes the desired action, it is a conversion.

Defining a website conversion?

It is tempting, but limiting, to think about conversions only as website sales. Conversions are best thought of as accomplishments of any one of an established list of site goals.

What is the site goal?

Site goals are essentially website actions that align with the overall business objectives of the company. For instance, for a website that sells products, an obvious site goal would be the sale of one of its listed products.

A sale could be a primary website goal in this case. However, there are other actions a user or visitor can take on the website, which may eventually lead to the sale of one of its products.

Signing up for a monthly newsletter is a good example. This is a secondary site goal because it doesn’t directly result in a sale. But it could indirectly influence a purchase decision and that’s the aspect to focus on.

Micros and macros

So we have primary and secondary site goals, but how do those tie into conversions? Proportionately, as it turns out.

When a primary goal is achieved on the website, it is considered a macro-conversion, and when a secondary goal is achieved, it is considered a micro-conversion.

Micro-conversions are not unrelated to macro-conversions. They are the small actions of user or customer engagement that should ideally nurture leads into eventual macro-conversions.
Tracking and purification micro-conversions are thus as crucial as optimizing for macro-conversions.

So what constitutes a conversion?

After all those details about conversions, it is time to get to the meat of the matter. Where is the list of website conversions that you need to optimize?

There isn’t one returning to our case study from before, a product-selling website considers a sale to be a conversion. Suppose a website sells subscriptions, which can also be purchased annually.

If that website considered a sale clicking the ‘Buy’ button on the subscriptions page as a conversion, the conversion rate would be dismal.

Dismal is bad, but far worse, it would be inaccurate too, as the conversion rate doesn’t paint the correct image of the website’s efficacy.

Therefore, just as your website is individual to your business, your list of conversions is highly individual to your website also. Figure out which business objectives are being served by the website, and then identify site goals that lead to those objectives.

A good place to start is to examine the sales funnel. At the very least, it will yield information about the most important site goals

Best Practices of CRO

There are lots of ways employing CRO techniques will positively impact your website. Some of these benefits will come as no big surprise but there are subtler ways in which your website will benefit from CRO.

  • Data-driven hypotheses: Guesswork rarely yields consistent results. Use information gathered from various sources to substantiate your CRO plan.

This approach will also weed out trivial changes that commonly masquerade as ‘best practices’ online.

  • Clear hypotheses and reasonable tests: Don’t test too much at once.
  • Use segmentation: Targeting an audience will generate the most usable insights.
  • Be patient: Let tests run their course. Pulling out early from tests is never a sound strategy.
  • Customize your CRO plan: There is a plethora of knowledge available online for the marketer just starting out with CRO. There are checklists of quick changes that can be easily implemented, which promise dramatic jumps in conversions.

These get-conversions-quick strategies are rarely as successful as they claim, and lack the foundation to be genuinely helpful. Of course, there are helpful guides around this is one but use the insights offered within the context of your organization.

  • Prioritize: Yes, micro-conversions are very important. Yes, they lead up to macro-conversions. Yes, they should be considered in a CRO plan.

However, adopt a balance. Macro-conversions directly add to the bottom line, so by definition, they are the most important. Don’t miss the forest for the trees.

  • Have affordable expectations: CRO isn’t consistent across industries and even across websites within the same vertical.

A solution that causes someone’s Conversion Rate Optimization to jump by 200% may not have such startling consequences for your website. Try out strategies, keeping the individuality of your organization in mind.

 

What are the typical barriers for conversion?

There could be any number of reasons why someone chooses not to convert on a website. While there is certainly no way to address them all being as some of these reasons may well be unrelated to the website altogether there are definitely those that can be smoothed out.

These are the few blockers that are usually seen across websites, that are simply fixed through the utilization of CRO techniques.

Our list is meant to cover the usual culprits and thus get you started on your CRO journey, but by no means is it an exhaustive list.

  • Lack of trust

With the proliferation of scammers online, customer skepticism is very much a given. Consider the psyche of someone shopping online, and evaluate your website from their perspective.

Does it convey trustworthiness? Are there customer reviews on your website? How do they know your website isn’t one of the thousands out to unlawfully separate them from their money?

Address these questions with adequate communication, and with a transparent security policy.

  • Poor communication

Although adequate communication is subjective to the audience in question, there has to be the bare minimum of messaging about your product or service, and your company.

For instance, when purchasing a physical product, most customers would want to know the shipping policy in place. Is shipping extra? What countries are serviced? And so on. Leaving out this information would most likely result in a missed conversion.

Thus, while it may be impossible to address all customer queries, at least ensure that the critical information is available and easily understandable.

  • Bad design or UX

Poorly designed websites result in many conversions drop-offs. By now, responsive website design for several screen sizes should be an absolute given, and yet so many websites neglect to perform any sort of cross-browser testing.

It then becomes a frustrating experience to navigate a poorly designed website on a handheld device, and thus a customer is lost. As a corollary, a poorly conceived user experience can also hamstring website performance.

Why is statistical significance important for CRO?

The idea behind using statistically significant data is to ensure that the results are valid data. By allowing a test to reach a 95% confidence level.

You are effectively saying that there is only a 5% chance that the results have come about by random chance, and therefore you can reasonably act upon those results.

How to ensure statistical significance

Most Conversion Rate Optimization tools will calculate the threshold of statistical significance for the marketer. Having said that, it is helpful to know some of the factors that go into the calculation behind the scenes:

a. Adequate sample size: You want to have enough people participate in the test to generate sufficient data to make the results relevant.

The more people who participate, the more accurate the results will be. Too few, and the results will not be valid, and have a greater chance of having occurred due to a multitude of unrelated reasons.

b. Sufficient test time: There are several reasons why results can be overwhelming positive or negative in short spans of time.

There could have been a marketing blitz which causes traffic to surge temporarily, or there could be server outages that prevent whole swathes of people accessing the website. A longer time frame ensures that these spikes in data are evened out.

c. Segmentation: Randomised sampling, especially when dealing with multiple variants, is an important consideration of statistical significance. If there is a split between the audience, on the basis of source traffic.

For example, then the traffic needs to be split across the variants equally. If all the email traffic is sent to one variation, and all the social media traffic is sent to another, then the results of the variants are not comparable.

However, it is vital to assess the practicality of implementing those results. If the conversion rate changes dramatically, then it makes sense to implement that hypothesis.

If not, then it makes well be worth the effort to construct a new test altogether.

How to do CRO even without abundant website traffic?

 

As a general rule of thumb, the more traffic a website gets, the less time it will take to achieve a statistically significant result.

However, lower traffic is not a reason not to carry out CRO, but the scope will necessarily be limited.

1. Go big or go home: If you are looking to make changes to a website with low traffic, then consider making those changes big. Testing little changes won’t justify the hassle or resources of CRO implementation.

2. Focus on the big picture: Macro-conversions should take center stage here. Forget about button colors and banner placement. Follow the money and track the revenue.

3. Reduce test scope: Variants require traffic to generate results, so with less traffic, don’t test too many variants in one shot. You’ll end up with a dribble of traffic on each variant, and waiting indefinitely for statistically significant results.

 

Conversion Rate Optimization could be a comprehensive method that sprawls across a mess of stages. A successful CRO campaign is the one that uses in-depth data to analyze results, runs multiple tests, tweaks content to make it more relevant to the visitors, and draws necessary conclusions.

 

 

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What is Video Marketing? An ultimate guide 2019

What is Video Marketing? An Ultimate Guide 2019

What is Video Marketing? An ultimate guide 2019 If you’re new to online video marketing and you need an updated video marketing definition, we’re here to help.

People retain 65 percent of information for three days longer when it’s supplemented with a visual aid 400 percent as many consumers prefer to watch a video than to read about a product.

Organic engagement on Facebook is higher once posts embrace videos. Video earns 12 times more shares than text and images combined 87 % of online marketers are already incorporating video marketing into their methods.

27 percent increase in click-through rate (CTR)
34 percent higher web conversion rate
49 percent faster revenue growth year after year than those who don’t
If those numbers didn’t already convince you of the importance of video marketing in 2018 and 2019, check out this statistic from a Forbes article titled.

Although video marketing may seem obscure, complicated, and expensive it’s not It can be as simple as shooting videos on your cell phone and editing them into one video with music and your company logo.

Video marketing is simply the act of incorporating video into your marketing strategy to assist increase complete recognition and awareness.

Do you know those sponsored videos that pop up in your social media feeds? That’s video marketing Have you gotten any email newsletters with videos? That’s video marketing, too!

Why Now?

In a world full of fake news, adverts, automation, and chatbot customer service, it’s never been harder to earn the trust of consumers. It’s no wonder people are craving the human interaction and authenticity of the video.

Video has been the most in style, powerful communication medium in the world, ever since its invention. So why is it currently spreading sort of a DIY marketing wildfire?

Because YouTube, smartphones and social media have all made videos incredibly cheap and easy to access or create.

More than 180 million internet users watch online video content every month and that number is growing rapidly every year. That’s a lot of people who could see your message or learn about your products and services.

Benefits of Video Marketing

In addition to the recreation side, more and more marketers are focusing on video marketing strategies because of how beneficial they are.

Think about it from your own perspective for a moment. Would you rather read a long page full of text or watch a quick video to learn about a new product?

Would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid?

If you’re like 80 percent of the population, you’d rather watch the video. Some additional video marketing benefits include:

  • Increased Brand Awareness

Brand awareness and recognition mean your company is top-of-mind when a consumer has a problem and needs a solution.

Keep in mind though, that while you want your brand to be easily recognized and remembered you also need to make sure your company name is associated with positive experiences.

  • Increased Conversions

Many companies have reported an increase in conversions on pages with videos, including Wyzowl. They said, “74 % of individuals who get a chance to examine a product in action via an explainer video can buy it.

And landing pages are great places to put videos, too supposedly boosting conversion rates by up to 80 percent.” I don’t know about you, but those numbers sound pretty good to our video marketing team.

Even Google is touting the success of video ads, saying “conversions generated by YouTube ads are up 150 percent year over year.”

With success like that, you should consider testing out some YouTube ads of your own.
Whether it’s breaking down a complicated process, explaining how a certain product or feature works.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

  • Improved ROI

Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers.

However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
Since the costs aren’t as steep as they once were or were believed to be, the chances of seeing some form of payoff from your videos are now higher.

In fact, 51 % of marketing professionals worldwide name video because of the variety of content with the most effective ROI.

  • Strengthened Trust

Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.

If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Video marketing strategies include making different videos for different stages of the sales funnel. We’ll talk more about these types of videos in the next section, but here are a few examples of how you can work to build trust by using videos:
Expert interviews
Product reviews
Customer testimonials

  • Better Ranking

In case you haven’t heard the good news, search engines love videos! According to a study completed by Stone Temple, YouTube videos are most likely to show up in the first 10 results when you perform a Google Search.

Also, this study shows they are rarely found in a position lower than the top 30 results. Take a look for yourself:

If you’re wondering how to actually take the steps to get your videos to rank on the first page, here are some options:
Accompany your videos with transcriptions
Optimize the title
Optimize the descriptions
Take advantage of category tags
Implement video schema
Embed videos into blog posts
When your videos include optimized titles, descriptions, and keywords, this helps the video to perform better, which in turn helps the page to perform better. That’s what we call a win-win marketing strategy.

  • Increased Engagement

Adults watch 6 hours of video a day, invest in video marketing Did you recognize that organic engagement is highest on Facebook when posts contain videos?

Or that simply including the word “video” in your email’s subject line can increase open rates by 19 percent?

One company went as far as to test whether video thumbnails in an email newsletter would increase engagement and they found that it was quite successful.

They reported that nearly 41 percent more people engaged with the email if it had a video thumbnail, as opposed to a static image or just text.

Different Types of Video Marketing

If you’re one of those people who think you can’t or don’t want to incorporate videos into your marketing strategy because you don’t like to be on camera or you don’t have time to set up a backdrop and professional lighting don’t worry.

Not all videos require interviews or an on-camera element, and producing videos is easier than ever before. The quality of videos is important, but it doesn’t matter as much as the content, meaning people are willing to overlook a video of lesser quality if it’s funnier, more interesting, more relevant, more helpful, etc.

Videos Marketing is Right for Your Business?

Absolutely yes. No matter what your business will, videos are as essential to your marketing as a website or a blog.

If videos don’t seem like the right fit, it’s likely that you’re just picturing the wrong kinds of marketing videos. There’s no marketing on the earth obtaining a much better ROI than video (Adobe, 2015).

But those videos are incredibly varied in almost every aspect. What works for your business will be specific to your buyer personas and brand.

Start discovering the right direction for your video marketing, from budget to format, in this information guide explaining the basics of pre-production planning, filming, editing, publishing, optimizing for search engines and growing your audience.

Successful video marketing strategies begin with careful planning. Walkthrough these easy-to-follow steps to consider every important aspect of your videos before you hit record.

Determine Your Purpose

Before you can begin to hash out the details, determine what the main goal is and how it ties into your marketing goals.

For example, if you wanted to grow your restaurant’s dinner business, the purpose of your video could be to showcase your awesome daily dinner specials.

If your marketing goal is to get more clients by showcasing the expertise of your doctors, a good video could explain how to treat a simple medical condition and know when it’s time to see a professional.

 

Assemble the Right Tools
  1. Lenses

These add-on tools work with your camera, iPhone or smart device to change your camera’s perspective.

Although your camera or device will already have a built-in lens, additional lenses allow you to zoom in closer, get wider, shoot in portrait mode or add artistic filters.

b. Cameras

Plan to shoot all of your videos with a digital camera capable of recording in high resolution. But none of that means you have to go purchase pro equipment.

If you’re just starting out and doing-it-yourself, an iPhone, iPad or other smartphone or tablet is a great option.

In fact, several marketing videos are created that way! Once you’ve gotten a decent video library, learned some technical skills and are ready to try out the next level of camera, a digital camera with a built-in lens is a good next step.

Though you might be tempted to invest in lots of fun features, try to balance frills with ease of use. Many of these are all set up and ready to shoot out of the box.

c. Tripods

Even if you’ve decided to start small and shoot video on your iPhone, a tripod is essential to making your videos stable, high quality and professional.

Generally, the type of camera you’re using will help to narrow down your tripod options. Consider whether you’ll be upgrading to a big camera, panning or tilting and if you’ll need a full-size solution rather than a smaller version you’ll need to place on furniture.

For the most inexpensive solution, a compact tabletop tripod is a great choice.
Make sure to purchase a smartphone or tablet mount separately if your tripod doesn’t include one.

d. Microphones

If you’re going to buy just one piece of equipment, make it a microphone. Viewers will sometimes forgive low-quality video, but bad audio is a deal-breaker.

From single clip-on microphones to high-quality kits, microphones are an easy and often inexpensive way to make your videos sound more professional, no matter how they’re filmed.

Whether you choose wired or wireless, be sure the audio cable is compatible with your camera or phone or purchase an adaptor separately.

e. Lighting

Nearly all smartphones and cameras include some kind of light, but you’re not likely to use it. Generally, those lights weren’t meant for many kinds of business marketing videos.

There are a lot of options for expensive lights, stands, and inexpensive reflectors or smaller lighting models. Whether or not additional lights are necessary depends on:
The type of videos you plan to produce
Natural and artificial light options in spaces available to you.

f. Teleprompter

This simple tool is often overlooked until you start filming and realize how badly you need it. Don’t try to memorize everything you need to say, but on the same hand, don’t feel like you need to invest hundreds on a high tech teleprompter.

The cheapest and most simple option is still a good, old-fashioned poster board, held by a teammate off-camera.

However, if you’re going to be filming more than one video over the course of business, a small multi-purpose investment is a great idea. Consider using an iPad mini or similar tablet that’s mounted or placed near the camera.

Also Read: What is Guest Posting?

Also Read: What is Web Page?

Choose Your Format
It’s not enough to decide you’re going to make a video for your business marketing. There are three main and very distinct formats that each come with different restrictions and advantages live, short and long formats.

Since they all serve a different purpose, try using a mix of all three in your overall marketing strategy, or even within one campaign.

Live Video

This new addition to the video marketing arena is simple and increasingly popular. Live videos begin broadcasting instantly on social media channels, such as Facebook or Instagram, with the push of a button on your smartphone or tablet.

They’re a great way to interact with your channel-specific social media audience in a fun, informal format and see who’s tuning in as it happens.

However, these shouldn’t be your only format of marketing videos as they include drawbacks that don’t affect other formats.

Short Video

We’re busy, we’ve got short attention spans and there’s just too much content in the world. Whatever the reason, the short video gets great engagement with an increased chance that consumers will watch past the first 10 seconds, a big challenge for video marketers.

Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog.

If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.

Long-Form Video

Video is often used like several alternative original long-form content to provide you with produce.

Build a campaign and landing page around it to extend your conversions and meet marketing goals. Or if the information is valuable enough, you may even decide to charge for viewing access.

What concerning videos embedded on home pages or weblog posts?

Yep, that’s also video marketing More than likely, you’ve already been immersed in the world of video marketing and you just didn’t quite realize it.

But you don’t just want to be a spectator in this game—if you want to grow your brand and increase your impressions, views, and conversion rates you need to step up to the plate and take a swing at it for yourself.

Optimizing Video Landing Pages for Search

Optimizing your video landing pages for search involves many of the same techniques and practices common to content search engine optimization.

Keywords should describe the specific video and the message on the page itself, and not be filled with extraneous, irrelevant keywords.

Be SEO smart and only use the words that match the content. Using video social media sites, like YouTube, is a great way to research popular search strings. When you type in a keyword, YouTube will provide a list of common phrases associated with that word.

Add transcripts of any videos that you post to your website. Since Google and other search engine algorithms are incapable of assessing the content of a video, a transcription document provides a search engine and human-friendly version of your video content that can be indexed.

Including widgets for popular social media sites such as Facebook, Twitter, and Pinterest will make it easier for consumers to share your videos with their friends and followers.

What is Video Marketing? An ultimate guide 2019

Also Read: What is Guest Posting?

Also Read: What is Web Page?

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What is Guest Posting? A Complete Guide

What is Guest Posting? A Complete Guide for Guest Posting

The guest post refers to a post that is published by some guest author on another website’s weblog section. The blog is about your services but is explained by someone else on a prominent portal. What is Guest Posting? A complete Guide for Guest Posting

In the past few years, guest posting has enjoyed immense growth, and business organizations are in love with this marketing strategy.

Why Should You Make Use of it?

All the online agencies whether they deliver services online or not are using blogs to gain customer trust and immense clientele. But you are seeing the half face of blogging.

The other side is guest posting, and that is indispensable if you need a boom in the growth of your online audience.

No matter how creative marketing tactics you have, if you are not paying attention to guest blogging or posting then things can get complex.

Your Website gets a Higher Position in SERP ( Search Engine Result Page)

guest blog post contains a plethora of back-links that are attached to your website. The search engines like Bing and Google can index these back-links easily, and that is what you need.

With more guest posts you will get more backlinks, and you will encounter a sudden growth in the online traffic.

Better Brand Reputation

Every brand is looking to enhance its reputation in the market to attract more business prospects.

And an SEO guest post is a sure-shot way to increase brand awareness and reputation. When more people are reading blogs about your services or brand, more they get aware of what you do.

Also, search engines filter those websites which have higher brand reputation due to guest blogging SEO as compared to the ones with low scales of online reputation.

More People get Connected to your Social Media Platforms:

Almost every online portal has a deep connection with a social media platform and with guest posting they get a direct transfer of audience to their social media pages. This can be done without any third-party strategies, so you get more audience while investing less.

You get more fan Base

When your guest post is published on a prominent guest blogging site, then there are fair chances that their audience will be attracted to your business. What is Guest Posting? A complete Guide for Guest Posting

The guest post helps you in getting more audience by acquiring the business prospects associated with the guest post platform.

What is Guest posting in SEO and Types?

Firstly I will tell you about the Guest Blogging and Secondly, I will tell you Guest posting in SEO and Types. Guest Blogging is also known as Guest posting.

If you are a blogger or you have a little knowledge about Blogging then you should familiar with the Guest posting. It is very popular in the market nowadays.

In this posting, you will write a beautiful and unique article for other sites or blog and in return, you will get a link from other sites or blogs.

You may also take links to the Social Media profiles. It is a win to win policy in which you will get a link and the website or blog owner will take content.

Both got to have an advantage. This strategy is not limited to Link building because it creates trust in each other. I am here to explain What is Guest Posting? A complete Guide for Guest Posting.

Guest posting in SEO is an off-page technique in which you want to make content popular quickly and also you want Backlink. Because you know that Guest posting has a great juice in Link building. It is included in a ranking factor of Google.

It is a biographical Representation that tells you about the author and the Company. If you do the guest posting on a popular blog and you have great content.

Then it means you got a lot of subscribers and Traffic from the article that you wrote and then you can interact with your audience through the comment section. It will also create your Social following and Trust Flow.

How to do Guest posting properly?

This is a question Mostly people ask Google Now I am here to tell you according to my knowledge and Experience.

The first step is to find your same blog niche sites that have a great social following and huge Organic Traffic.

If the blogger will like your idea then definitely He or She will pitch back. And you should read all the guidelines of the Guest posting that you want otherwise your article will be rejected.

Once you gave the article then you should wait and after that check the Results.

Also Read: What is Web Page?

Also Read: Difference Between On-Page and Off-Page SEO

Guest posting Types

There are two types of Guest posting in SEO. One is a do-follow Guest post and the other is the No-follow Guest post. Firstly I will talk about the Do-follow link as follows:

Do Follow Guest Post:

Do Follow Guest Post means that Do-Follow link, is a link that Google will follow it and It has a great value.  If the Search Engine follows the link then humans can also follow that link.

Do follow link usually occurs in the anchor text and it has a great value The Best thing is to put that keyword in the anchor text that wants to link the post or page. All the hyperlinks are do-follow by default. You don’t do anything to make it do-follow.

No follow Guest Post:

No follow Guest Post means that No-Follow link is a link in which Google bot does not follow that link But Human can follow that link.

But as Compared to the Do Follow it has less juice and less weight. Google Former employee Matt cuts says that it matters in the Link building So, You should take the No-follow Backlinks.

Guest Posting in 2019

If you just launched a blog in 2019, you’re entering the most competitive search engine landscape in history and if guest blogging isn’t a part of your strategy, you are severely limiting your growth.

It’s not 2008 anymore you can’t hit on Google just by plopping down 500 words on a page or joining some shady backlink directory. You need to up your game.

High quality, long-form, image-heavy, and relevant blog posts are what rank in 2019.

(Gee, thanks for making us work harder Google.) And excluding on-page SEO, getting high quality, relevant backlinks from high Domain Authority sites are more important than ever.

How do you get the most high-quality backlinks in 2019?

The answer is modernizing and scaling your guest blogging strategy. To test the effectiveness of guest blogging in 2019, I implemented a 15-day guest blogging experiment.

In 15 days, publish as several guest posts as potential on high Domain Authority sites to find out four key things:

  • How to Master the Guest Posting Process

I wanted to learn the ins and outs of how to effectively target influential blogs, perform email outreach, pitch topics, write and edit drafts, and get published on high DA sites as quickly as possible.

  • The Impact of a Guest Posting Strategy on an SEO Website in 2019

Once the 15 days end and any articles are published, use SEO tools to understand how effective guest blogging was at increasing Domain Authority, Alexa Rank, and driving target organic traffic.

  • Ways to scale White Hat SEO in 2019

While black hat SEO strategies have been out of style for over a decade now, I wanted to discover the best ways to scale white hat SEO and accelerate the acquisition of trustworthy, authoritative links.

  • If anyone Regardless of experience can get High-Quality Backlinks

In my guest blogging experiment, only targeted websites with a domain authority of 60+, with the common being 72.5. I wanted to prove that any new blogger can obtain these high-quality backlinks.

Here’s a checklist you should use to run a successful guest posting campaign:

Define the goals you want to achieve.
Find proper websites to post on.
Outreach to blog owners.
Create superior content.
Promote your post and engage with readers.
Track your results.
Build long-term relationships with bloggers.

First of all, define your goals and decide whether guest blogging can help you to achieve them or not.

If you want to increase brand awareness of your business, position yourself as an expert, drive traffic, increase sales, build high-quality backlinks, guest posting is what you need.

Then you need to find websites you will post on. Search for Lists of Blogs in Your Niche
This is probably the easiest way to find the most popular blogs in your niche. Just search ‘top blogs’ and check the result.

Find Active Bloggers in Your Niche and Check Their Previous Contributions Using this method you can find guest posting opportunities by checking where authors in your niche have already contributed.

Pick certain influencer and start investigating. If you are serious about your business, you should have already analyzed your competitors including their backlinks.

They are probably also doing guest blogging, that’s why you can find lots of great sources analyzing their backlink profile.

It may take some time to find what you need as not all backlinks are coming from guest posts, but using this technique you may find some real gold that was not publicly announced.
Advanced Google Search Who else if not Google can provide you with the most accurate info. But it’s not enough to use basic search to find niche websites that accept guest posts.

For this purpose, you’ve got to use specific search queries alleged guest posting footprints.

Here’s a list of the most common ones:
‘write for us’ OR ‘write to me’
‘Become a contributor’

‘submit a guest post’
‘guest post by’
‘guest article’
Add your keywords to each of them and you’ll be able to find blogs relevant to your niche.
Example: ‘write for us’ OR ‘write for me’ digital marketing
To make some of the more precise, use search operators ‘inurl:’ and ‘intitle:’ that will show the results containing your keywords in their URL and the Title tag respectively.

Example: intitle: write for us’ your keyword inurl: guest post guidelines’ your keyword
You can find lots of other footprints yourself just skimming through various blogs.

However, doing a manual search using each of those footprints and checking every web site can take many some time.

You can simply scrape all search results upon these queries, evaluate and sort them by various metrics.

Be precise while choosing a blog to post on here is a quick checklist you can use:
Make a quick traffic analysis. Use Similar Web free browser extension to get estimated visits, main traffic sources, and geo.

Analyze the overall theme of a blog. First and foremost, you should check what topics are covered on the blog, to understand whether they correlate with your site.

Make sure it’s not dead. Sometimes blogs may be abandoned but still drive traffic. Check the date of the latest publication to see if the blog is alive.

Have a look at the comment section and social shares, check if readers engage with this blog. Don’t neglect social media pages, check the number of followers, likes, and comments.
Check the main SEO aspects.

Make sure there are not any shady links from the homepage/footer/header to different sites and articles don’t contain obvious spam.

Avoid blogs that are stuffed with ads and pop-ups. Check the blog for sneaky redirects. Then examine the backlink profile, it should not consist of spammy backlinks and anchors.
Examine the guest post requirements.

Sort out blogs that don’t match your criteria and add all relevant ones to the list for further outreach.

How to Do Guest Posting Outreach

Blogs that allow guest posting get hundreds of emails from people like you. Their inbox is stuffed with letters screaming ‘I want to post my shitty content to get a link from you’.

If you want your pitch to be read and not sent to the spam folder, you have to stand out from the crowd.

Here are some tips to write a quality pitch.

  • Appear on Blogger’s Radar

Join blog groups in social media, like a couple of posts/photos, leave relevant comments. A few don’ts don’t like everything you can it’s just weird, don’t spam comments, don’t be a toady all your compliments should be real, avoid ‘I love your blog so much’ stuff.

  • Personalization Is a Must

This is not only about adding the blogger’s name to your greeting which is mandatory. Personalize your letters as much as you can.

  • Prove Your Authority

Include your credentials, a couple of high-authority websites you contributed to or just have your company mentioned. Don’t overpraise yourself, 1-2 short sentences will be enough.

  • Focus on Blogger’s Benefit

Make sure you’ve included all the advantages which come along with your post: you will promote it in your socials, newsletter, or provide with a free trial to your tool or service.

  • General Tips for Quality Email

Here is a checklist for making a killer letter:
Use a corporate email address (e.g. [email protected]).

  • Address bloggers by their first name.

Structure your letter (it shouldn’t be a single paragraph). Don’t use long and complex sentences.

  • Tell me about yourself.

Personalize your letter (add relevant references) Don’t be formal, be open and friendly.

  • Check your grammar

Don’t use more than one hyperlink per letter to avoid landing into the spam folder.

 

Conclusion

These are the Guest posting SEO and Types I have discussed above It is now a trending strategy you should use this strategy to have a good rank on Google.

It has great juice and one of this biggest advantage is that it creates a relationship with the same niche people and it increases the trust flow and Domain Authority of your Blog or website.

 

Also Read: What is Web Page?

Also Read: Difference Between On-Page and Off-Page SEO

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What is Web Page? Difference between WebPage and Website

What is Web Page?

An address of specifying the information on the world wide web called web page. for graphically display a web page we need a web browser. A web browser is software.

Web browser help we can retrieve lost web pages from the internet. This free excerpt from Above the Fold. Understanding the Principles of Successful Web Site Design shows you how to structure your web page in a way your end users can understand.

When determining how to design a web page, it’s crucial to consider all possible users, including those who are unfamiliar with technology. These conventions cater to the needs of people who are familiar with reading newspapers and viewing organized document titles in tabbed folders in a file cabinet.

Difference between Web Page and Website

The difference between a Web Page and a Website is that a web page a similar part of a website. While a website is a collection of too many web pages that provide us information about the subject. If we think that a website is a book then we can understand the webpage would be a chapter in this section.

Difference between Statics and Dynamics Web Page

Some websites online bring up-to-the-minute, customized content, from the latest sports scores to updates from your friends on social media pages. What is Web Page? Difference between Web Page and Website.

Others have information that remains constant no matter who is viewing the site and when they stop by.  We can understand the difference between both pages after reading the below statements.

Dynamic Web Page

Dynamics A web page is a part of the popularity. if you want to make popular on the world wide web you need to convert your site pages on dynamics pages.

Websites can use small text files, known as cookies, to monitor who is visiting and display customized content in real-time or just serve the latest content available no matter who visits, such as news headlines or newly updated user submissions on a forum.

Some pages can generate dynamic content purely on a server, serving the current version of the site as a whole, while others fetch bits and pieces of content from a server or various servers and splice them together in the user’s browser.

Dynamic pages are necessary for many features of today’s web, from online shopping to media streaming, but complex ones can take more time to load and more processing power and memory to display on a user’s machine.

Some users may also object to sites that become overly familiar with their browsing habits, logging too much of their activities or using them to serve highly specific ads.

Static Web Page

Static sites can be relatively simple to code and can often load more quickly than dynamic sites, they lack the flexibility of dynamic sites to deal with a wide variety of user interactions, so they may not be suitable for every purpose.

What Is Responsive Web page?

Responsive web pages use the availability of data storage to allow the website to access a multitude of images and potential layouts. This results in the ability, via coding, for the web page to fit the screen it is being viewed on.

You probably know how frustrating it is to view a web page on a cell phone and have to keep scrolling to left and right. The idea behind responsive web design is to avoid this, the page will fit the screen you’re holding, regardless of what size that is.

In the past, this would only have been possible by creating multiple websites. A mobile device would have to visit a different site to the desktop one. This made creating websites more complicated and keeping all sites up to date time-consuming.

Fortunately, the use of grid technology when designing web pages has now made it possible for a query to be raised as you start to visit a website, the response will tell the site which style sheet should be used and you’ll see the website as it is intended to be seen.

Why It’s Relevant?

An increasing number of users are accessing websites through mobile devices. In short, if you don’t get this right you’ll be losing potential customers before they’ve even had a chance to see how amazing your site is.

This is why pages must load quickly and be configured for the size of the screen it is being viewed on. Loading your page quickly involves reducing images and content, customers can link to the relevant info.

You need catchy headlines that grab their attention and make them want to look into your business further.

Taking The Next Steps

If you haven’t already considered responsive web design then it’s time you did. An easy way to check your current specs is to visit your website on several different devices, all with different screen sizes.

If it looks right on each device you’re probably already using responsive web design. However, it is worth checking with your web designer and looking at ways to improve your page load time.

This is one area that will strongly influence conversion rates now and in the future. You need to get it right if you want to be at the top of your industry.

How to optimize a web page for voice search?

 

Voice search is not a fad anymore. The results of voice queries are also faster. Moreover, we can’t ignore a number of important developments in the realm of voice search over the past years.

Just think about Amazon Echo or Google Home More and more often people use voice-controlled devices to perform the tasks (including search).

The more gadgets are becoming reliant on voice, the more website owners understand the significance of speeding with voice search and voice technology and the fact that the Internet of Things can help brands win. But, the question appears here.

Should we optimize for Google only?. Many voice search guides, like many guides on how to create SEO-friendly content, gear their advice around optimizing for Google and Google’s associated properties (like Google My Business and Google Maps).

However, Google Assistant can power plenty of other voice-enabled devices out there. “Hey, Siri! Hi, Cortana! Hello, Alexa” help us do this and that. These voice assistants inhabit hundreds of devices that don’t use Google’s search engine to perform the tasks.

Also Read: What is a Niche? How to define best?

When optimizing we should bear in mind multiple voice assistants

The voice-assistance giants. Who’s the King?

Voice assistants are the go-between for the vast majority of voice searches. That means search results are returned from whatever search engine is baked into that assistant.

How to optimize a web page for non-Google’s assistants?

If you still are serious about voice search optimizing in 2019 you should keep in mind non-Google’s assistants are significant in the market too and that’s better to use their own apps to get search results.

But, the second question appears here how does the optimization for Cortana, Siri, and Alexa different from Google’s one? These a few tips will help you understand this.

Use Bing’s SEO tools

Bing has its own Webmaster Guidelines you should use to understand how Bing approaches the searching process and investigate the difference in search results.

Bing’s SEO Reports and the SEO Analyzer tool both are super-useful for checking if your website is “Bing-friendly” enough. You can access them signing up to Bing Webmaster Tools.

Moreover, you can submit your website to be crawled by Bing, it will help ensure all web-pages are indexed on Bing timely. If you want to make your business appear in local searches conducted by Siri, you should optimize your listing on Apple Maps.

Using Apple ID you can log in Maps Connect to add your business information. By setting up a Bing Places listing you ensure your business will appear on Bing Maps, what’s uber-important for two reasons:

1) It’s useful when optimizing for the voice-assistant using Bing

2) It’s the default for local searches conducted by Amazon’s Alexa too. It’s free, you need to do only a little extra effort to keep Bing listing alongside a Google My Business profile the last thing to be mentioned here

When optimizing test your outcome on different voice-assistants, using different devices smartphones as well as smart speakers to indicate how people can find and interact with your business via voice. What is Web Page? Difference between Web Page and Website.

 The strategy uses for optimizing speed your Web Page

As the world becomes more and more digital, people’s attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands.

In the days of dial-up internet, it wasn’t uncommon to sit and wait several seconds for a web page to load. However, that all changed as internet speeds got faster and faster. Now, we don’t want to have to sit and wait for what we want.

If a page loads slowly, many people will give up and go somewhere else. That can mean a loss of traffic to your site and a loss of dollars in your pocket.

Your conversion rates may suffer, and your bounce rates the number of people who leave your site after only visiting one page may increase.

A slow-loading page also can have a devastating impact on your search engine optimization, as Google uses page speed as a determining factor for page rankings. If your website’s page speed isn’t up to snuff, it’s time to figure out why and solve the problem.

How To Figure Out Your Load Time?

There are different tools out there, but Google offers a free one that’s a good place to start. It’s called PageSpeed Insights.

It’s straightforward to use, with a color-coded scale that indicates whether your page’s speed score is fast, average or slow. It also tells you about opportunities to speed up loading time. One downside is that the terminology can get exceptionally technical.

If you aren’t up to speed with advanced IT, it can help to have a web developer handy. Now I’ll share five ways to increase the speed at which your pages load.

Ensure Your Images Are Optimized

Oversized images can be a major drag on the loading speed of your pages. You can save precious seconds by simply compressing them before adding them to your site.

Obviously, it’s easier to do this from the get-go as opposed to trawling back through every page and post you’ve ever written. You have different options for compressing images. TinyPNG and JPEGmini are other options that compress your images for you.

Utilize Gzip Compression

You can significantly speed things up if your web server uses gzip compression, which is a method of massively reducing file sizes without sacrificing quality.

According to Practical Ecommerce, it “works well on text files, such as HTML, CSS, JavaScript, and JSON.”  Check with your web host to see whether they’re currently using gzip on their servers.

If your pages are still loading slowly, double-check to make sure that you entered the code correctly or ask your website developer to do so and that you aren’t using an out-of-date browser.

If your web host isn’t using gzip, ask whether they have a different compression method they’re using, or consider using WordPress to take advantage of gzip compression plug-ins.

Content Distribution Networks (CDNs)

CDNs can have a major positive impact on page loading speed. They’re essentially server networks that work together to share the load of delivering content.

With CDNs, your site is stored on numerous servers in different places. Users access the server that’s closest to where they are, which speeds up your page’s loading time on their device.

There are a number of companies that offer CDN services. Research what they have to offer, and find one that works for you.

Reduce Your Number Of Redirects

Redirects are a useful way to lead a visitor to a page that you’ve newly created to replace an existing one.

They’re a helpful way to alter your site without losing your “link juice,” or the value that you’ve gained from having a high-ranking site link back to your original page. What is Web Page? Difference between Web Page and Website.

In essence, you can change your site without being punished by search engines. The downside is that redirects can slow down your site. Every redirect adds another link in the chain that your browser must pass through.

It’s extra work for the browser and makes the process more inefficient all around. Redirects, in general, have a lot of value, but try to use them only when necessary. Consider changing the original page rather than creating a new one and redirecting to it.

Cache In Your Problems

Particular plug-ins on your content management system, such as WordPress, also can help. You can install plug-ins that are specially designed to cache the latest versions of pages on your site.

Doing so means that browsers don’t need to generate a page every single time it’s shown to visitors.

Your load time is reduced in the process. Keep in mind that browsers automatically cache bundles of information, such as images and JavaScript files, for this purpose.

You can usually extend the length of time it takes for your cache to expire by adjusting the settings within the template of the site you’re building. This means your pages will load faster for returning users for significant lengths of time.

Wrapping Up In the world of digital marketing, page loading speed matters. Make sure you’re taking the steps to avoid getting left behind.

Tips for making your webpage SEO-friendly?

There are few things more important on the web than “usability,” because the Internet is an interactive space and not a one-way street.

You want to improve the visitor’s experience, make choices simple, be pleasing to the eye and not overuse the flashy add-on du jour. before they even read a single word. The importance of creating an attractive, user-friendly website simply cannot be overstated.

For reasons that are almost too numerous to list marketing, sales, psychology, trust building, perceived professionalism, etc. The way your website is experienced by users should be foremost in your mind.

The following eight important reminders will get you going in the right direction, but you’re the one who knows your customers or should so the finer points of personalization and “character” are up to you.

  • The importance of focus: You need to think as your visitors do. This is key to your site’s success. Your customers simply want to find what they need, make the payment and get back to real life jobs, family, tennis, whatever.

If you can make their lives a bit simpler and easier, they’ll reward you for it. If, on the other hand, you make their lives more complicated, they’ll “surf away” and stay away.

  • The importance of understanding the medium: You are not creating a slideshow, a YouTube video, a TV commercial or a PowerPoint presentation. You are building a website for commercial purposes.

You need to provide easy, simple, clear navigation on every page since you never know how people will link to your site and what they will see first.

Visitors to your site, no matter how hard you try, will not always go where you would like them to go, or do what you want them to do. Remember that, and give them a few tools to move around the site, like a sitemap and/or internal search engine.

  • The importance of non-aggression: Most Internet users, especially experienced ones, like to stay in control of their movements.

Research suggests that your first-time visitors are “hunting,” not “deciding,” so do not make unnecessary demands for clicking, scrolling, resizing windows or anything else.

  • The importance of reduced load times: Tied into #3 is the notion of your site’s real and perceived “speed.” Carefully consider each page element and make each one earns its place, based on functionality, not “wow” value.
  • The importance of customer needs: Define all the kinds of people you expect to visit your site and consider what they’ll be looking for.

Ensure that the navigation design helps the greatest number of people to find the most popular items in the least amount of time. Don’t “bury” essential information so that visitors have to dig down two or three levels to find it.

  • The importance of simplicity: Flash is a powerful tool, especially helpful in demonstrating things that are difficult to describe in words, but it is so pathetically overused that it has turned people off.

It can be a huge distraction, too, since animation and bright (moving) colors are exceptionally hard for our eyes to ignore even when our brains want to.

  • The importance of proportionality: Although Javascript is used on some sites to display all the links to the other pages, there is really no reason to do this when simple, straightforward, low-overhead HTML works fine.

When you employ a “new, improved” or more complex means of doing something – anything – you have to take into account browser compatibility, possible bugs, and user resistance. Don’t use more technology than it takes to accomplish something cleanly, clearly and consistently.

  • The importance of avoiding surprises. You should use the expected, usual and standard placements for expected, usual and standard site elements.

Site navigation is not something you want to be too creative with, as it needs to be immediately understandable and usable.

Such consistency across the World Wide Web is actually a good thing, To borrow from Oscar Wilde, consider also the importance of being earnest.

More specifically, you want to be seen as being earnest, meaning that you want every visitor to understand, implicitly if possible but explicitly if necessary, that you are doing everything possible to make their site visit a simple, straightforward experience.

Therefore, rather than get caught up in profound design metaphors or using your bandwidth to display every possible website trick and/or treat, you should focus on making your site into a solution for your customers.

Make it easy for them to do what they need to do and then get on with their lives. Perhaps the most important thing you can give a site visitor, then, is respect and appreciation.

 

Also Read: Difference Between On-Page and Off-Page SEO

Also Read: What is a Niche? How to define best?

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Difference Between On-Page and Off-Page SEO

Difference Between On-Page and Off-Page SEO

SEO (Search Engine Optimization)

Difference Between On-Page and Off-Page SEO. Search engine optimization is the process of increasing the quantity of quality website traffic, the process of increasing the visibility of a website or a web page to users for a specified web. SEO refers to the improvement of unpaid results.

Types  of search engine optimization
There are four main types of search engine optimization

1.White Hat Seo

2.Black Hat Seo

  1. Grey Hat Seo

4 Negative Seo

1.White Hat Seo:- White hat SEO is the part of search engine optimization (SEO) terminology.

It refers to the usage of optimization strategies, techniques that focus on a human audience to search engines. white hat SEO follows search engine rules and policies. it also called Ethical SEO.

Type of White Hat Seo:- Normally white hat SEO has two parts. The first part is on-page SEO and the second is off-page SEO. A project search engine optimization depends on both on-page and off-page optimization.

Off-page optimization will be work if you’re on page correct, otherwise until on-page not completed off-page not work enough, and last result landing page will not rank.

A project search engine optimization 35 % depend on on-page optimization and 65 % depend on off-page search engine optimization.

  • On-page search engine optimization
  • Off-page search engine optimization

On-page Search Engine Optimization

In on-page search engine optimization, you can control your site by remotely. In this process, you can make changes in your site code. We should need the following step to follow for a project on-page search engine optimization.

  • Keyword research
  • Competitor analysis
  • Tag optimization
  • Canonical tag
  • Fave icon
  • Sitemap
  • txt
  • W3C validation
  • Non-index attribute optimization
  • CSS/javascript file optimization
  • Url Optimization
  • Web speed optimization
  • Text code ratio
  • Linking(internal, external, broken)
  • Doctype
  • Content optimization
  • Conversion form
  • Client-side web page analysis

Off-page Search Engine Optimization

In off-page Search Engine Optimization, can’t control your site remotely. This process you can create backlinks and make social sharing for your site and project. We should need the following step to follow for a project off-page search engine optimization.

  • Directory submission
  • Social bookmarking
  • Article submission
  • Blog commenting
  • Social media
  • Video sharing
  • Photo sharing
  • Guest posting
  • Review posting

Difference Between On-Page and Off-Page SEO

On-page SEO refers to the factors you can control on your website, while off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site.

It also includes your promotion methods, for example, we can taking into account the amount of exposure something gets on social media.

In on-page the manipulations, you make directly to a web page for facilitating higher ranking, while in Off-page all of the SEO practices that take place outside of your website as backlinks, link relevancy, social signals, and others. Difference Between On-Page and Off-Page SEO

On-page search engine optimization
  • Keyword Resear

Keyword research is a practice of good keyword for search engine optimization (SEO Keyword research is a valuable and high result return activity in the search before doing keyword research of any subject. Difference Between On-Page and Off-Page SEO.

You need 3 conditions to keep in your mind first selected keyword competition, the second selected keyword search volume, and the last selected keyword-targeted page referral domain.

We can use the following tools to do keyword research, we can use keyword planner, uber suggests free keyword tools for keyword research. If you want paid tools for keyword research you can use ahrefs tools, semrush tools, etc.

  • Competitor analysis

Competitor analysis is the process of identifying your competitors. In this process you evaluating your competitor’s strategy to know their strengths and weaknesses relative to competitor analysis is a part of your company’s marketing plan.

You can use ahrefs, semrush, and other  competitor analysis tool for this process

  • Tag optimization

Tag optimization is the process of optimization tag that is used in Content make optimize, we can understand tag optimization are below step

a) Title Tag optimization:- The title tag is an HTML tag. it available in the head section of each website page. It provides a clue about page content that what about the matter on the page.

Title Tag optimization will show what we representative on our website the title tag is used for showing page initial information for search engines.

It used with a clickable link. Title Tag optimization will show immediately page information to use when they come on our webpage it is not important that each user sees the title tag, but is important for describing our page importance on the search engine. Difference Between On-Page and Off-Page SEO.

b) Heading tag optimization:- Heading tag is an HTML tag that is used to show heading on-page information. they explain the large content of the paragraph. So we can see them easily. Heading tag use way is H1 to H6.

We can use them on a page all paragraph step by step. If you are doing SEO on a page then I will suggest that use H1 tag each page on your site at least 1 time. You can show your targeted keyword in heading tag for getting rank easily.

On a web page in the main heading of paragraph you can use the h1 tag, then step by step you can use h2, h3,h4,h5 or at last you should use the h6 tag.

c) Bold Tag optimization:- Bold tag is an HTML  .<b> tag is used to create a ‘b’ element, which shows bold text in a document. Bold tag plays an important role in SEO.

If you have any project. So it is important for you that you can use bold tag 10 times at least 1000 word content. It will help you project to getting rank. Bold tag optimization is a part of content optimization.

d) Hyperlink tag optimization/anchor tag:– Hyperlink tag optimization in an HTML tag, it called anchor linking tag in HTML. For making an anchor tag you should need to follow the following step.

Select the text which should link to the header. then click the link icon in the toolbar and after this select the Insert link option from the dropdown menu. Add your ID with a preceding # symbol into the URL field.

e) Meta tag optimization:-Meta tag is an HTML tag. It shows your website information to search engines for improving the result. meta tag shows your site title, description, and keyword on the search engine.

Meta title limit is 70 keyword, meta description limit is 140 words,  meta language also a part of meta tag optimization.

    1. Meta title (limit 70 character)
    2. Meta description (limit 100-140 character)
    3. Metalanguage (Define your project language)
    4. Hyperlink/anchor tag (70 character limit)

f) ALT tag optimization:-Alt tag is an HTML tag. If your doing optimization any project. It is compulsory for you that you should use the Alt tag on every page.

The alt tag should describe what I s on your website images. Because images are non-indexable attribute so search doesn’t read it. reading optimized images for search engine we should use Alt tag silently important role in any project.<img src=”text.gif” alt=”text”>

  • Canonical tag

Canonical tag installation is a way of identifying a search engine that a specific URL represents the master copy of a page. We use canonical tag our site safety from duplicate issues. You need to use a canonical tag for saving your project from duplicate issues.

  • Favicon

A favicon is an icon that represents your website impressive image in the address bar before the URL.

  • XML

The Sitemaps allows an owner to inform search engines about all available URLs on a project. Which are available for crawling. A sitemap is an XML file. In sitemap, we can find a list of our website all URLs.

Also Read: What is a Niche? How to define best?

  • txt

.robot. txt is a standard used by websites to communicate with other website crawlers and other web robots. Robot. Txt work like a robot.

It is a standard that specifies how to inform the website robot about which areas of the website should not be processed. We can disallow in robot.txt which area we don’t want access search engine. We can add them disallow sector.

  • W3 validation checker

Its Service is a validator by the World Wide Web Consortium (W3C). W3 markup allows Internet users to check HTML and XHTML documents.

Markup validation is an important step ensuring the quality of   We can check our site w3 markup related error on the validator.

  • Web speed optimization

Website speed means how fast your website loads.  when someone manually types in the URL or clicks on a link how many seconds your website takes to open. The average load speed 4 sec. you can check your site speed using by free tools.

  • Text code ratio

In any project SEO, the Text/ code Ratio is a very important factor. It is recommended that in your project each web page Text/ code ratio should be15%. If your code ratio is below 15% your SEO needs more work.

  • Content optimization

If you want your website to rule the Search Engine Results Pages (SERPs), you need to create optimized and relevant content. Content Quality is must Important for ranking after submitting content.

When we give to google for ranking, Google looks for relevant, high-quality content. If you want to understand the importance page quality plays in ranking higher in SERPs, review Google’s Search Quality Evaluation Guidelines that Search Quality Evaporators use when rating online content.

If you don’t have time to read through that 164-page document, keep reading this article for tips on optimizing your site by starting with quality content.

  • Client-side Web page analysis

Client-side web page analysis is a very important factor of website analysis before we start work on it. Luckily several tools suit the different needs.

But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by top SEO agencies. These are the tools they cannot do without.

Google Analytics

Google AnalyticsWhen talking organic search, Google is the leading search engine and so it is only appropriate that its analytical tool is top of an SEO tool list. This is a free tool but offers expansive analytical reports about SEO and the general performance of a site.

Google Mobile-Friendly:-Tool Mobile devices are everywhere and a lot of focus is being put on getting a site optimized for mobile. This tool will enable an agency test on how well the website works on mobile devices.

Screaming Frog: This tool gives you a diagnosis of the health of a website. It can provide reports on basic issues as well as complex ones. When it comes to checking links, this is a top tool for that.

Screaming Frog will crawl and find broken links, duplicate URLs, server errors and more. Some of the advanced issues it can help with include: international SEO implementation issues, pagination problems and problems with a website structure.

It can also help identify missing page titles, meta keyword issues, and images that may be too big.

WebPage Test: One of the most common reasons people will leave a website is its page speed. So many agencies are focusing on ensuring they help their clients have sites with faster speeds. With WebPage Test, it is a lot easier to achieve that.

You can identify what is slowing the web page, measure how fast it is, as well as check on competitors’ website speed as well so that you are either better or at least on a par with the competition. With this tool, you can check a combination of features that lead to the final efficiency of a page.

Siteliner: Another issue you need to keep track of is content duplication. You do not want to have a lot of pages with duplicate content. Use this tool to find duplicate content on any of the pages on the site and then you can remove the duplicate.

Duplicate content is considered a black hat technique by Google and websites that have it will be penalized. This tool can also be used to monitor your links internally and externally, you can also use it to spy on the competition to find out how fast their pages take to load.

Google Search Console: This tool has undergone an upgrade to make it even more efficient. Agencies can best use this tool for reporting.

It has a really good reporting feature that can help you provide a client as much information they need about the SEO campaign. You can even compile reports for months and ensure that nothing is lost so when you need to show the client any data, you can find it easily in one place.

Agencies can also use this data to evaluate their performance and figure out what they need to improve or put more effort into. Google Search Console is a tool you cannot do without.

Competitor Keywords play a pivotal role in SEO success and you need to be able to know which keywords are performing well and which are a waste of time. WordStream is a refined tool that could be compared to Google AdWords.

With this, you can find high volume keywords that have low competition. There is a great amount of information about keywords that you can get from this tool.

It keeps track of keyword usage online and shares that date with you and effect you can choose the best keywords to reach the right audience. Yes, this is the common Excel that you know and it is an essential tool for agencies.

Think of the amount of data you deal with, where would you place that data and manage it best? Excel is the best option. Excel provides several tricks, for example, you can compare data from different tools. There is a lot you can learn about using excel for SEO analysis.

 

Off-page Search Engine Optimization

In off-page search engine optimization, you can’t control your site by remotely. In this process, You don’t need to make changes in your site code. You should need the following step to follow for a project off-page search engine optimization.

  • Directory submission

We use the directory submission process for increasing the backlink for our site. Directory Submission is an important source to increase backlinks our website, submission provides a service for site ranking improve.

  • Social bookmarking

Social bookmarking is a strategy to bookmark our favorite websites online to read them each time and anywhere if we are connected to the internet.

Its importance in SEO is of the high value the position of web pages by search engines. Why these individuals pay dollars to the organization on the off chance that they can learn SEO themselves by perusing on the web instructional exercises and rehearsing on them?

The explanation for this is that if Perfect Search Engine Optimization can develop your blog positioning then over and terrible SEO can demolish your blog.  That is the reason it’s a superior alternative to contributing some cash to your blog advancement.

This speculation will give you different circumstances of advantages and your online business will develop. The greater part of the novice bloggers who begin taking in SEO from perusing on the web instructional exercises prohibit this system from their SEO arranges given the accompanying reasons.

They aren’t mindful of Social Bookmarking. They feel it as an exercise in futility to submit interfaces on different social bookmarking destinations.

Why Social Bookmarking Comes?

Social Bookmarking

After we surf the internet for the knowledge; we bookmarked some websites in our browser so that we can read them later without browsing the internet once more. However, in view that of any rationale if our browser gets crashed or our system gets formatted.

  • Article submission

Article submission play must Important role in search engine optimization. You can write Unique articles and Submit them unique information providing sites. The result of this you got ranking.

  • Blog commenting

Blog commenting is a process that defined a relationship between blogs, bloggers and blog Blog commenting is a great way to exchange ideas,  thoughts or opinions about what readers or people feel about a particular topic. Blog commenting helps to make blog social and getting rank on the search engine.

Usually, guest posting is useful for taking backing from high authority sites. As we know high authority site does n’t allow linking them easily.

So want to get benefits from those sites we use Guest posting, in the guest posting process we write an article for high authority site posting and this they give us a do-follow backlink from there sites.

  • Review posting

Review posting is Usually used for review company product or site brands Verification. The client/ customer uses our site reviews to identify our product value in the market. If you have any project. It is must important that you review posting on it.

  • Video sharing/Photo sharing

Image sharing and video sharing are a famous method to take backlink for high pa, da sites. They are a useful off-page SEO technique. From help this technique we can promote our site/product on different image and video sharing websites.

In this process, we learn how social media help our site to get organic traffic and improve ranking. facebook, twitter, LinkedIn and other social media sites help us to get organic traffic and sales leads. social media important for SEO in more than one way.   

 

Also Read: What is a Niche? How to define best?

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What is Niche? How to define best niche?

What is a Niche? How to define best?

What is a Niche? How to define the best niche for a website? In a simple word, a comfortable or suitable position in life called a niche. A large part of SEO is how well you utilize popular keywords.

Content is the best way for a niche site to play on high-traffic keywords, helping the site put themselves out there for their customers

How to Find And What is a Niche?

Whether you are an agent, leader of a growing team or an experienced broker, we can get benefit from accelerating our skills. For this, we need to follow  Back to Basics series and need to understand that what is basics and regulations and learn more from fundamental strategy, and industry.

Nothing is hidden They expect it at every turn, and they include their real estate, skincare, transactions. Everyone wants to lead in digital marketing. But lead and ranking depend on your strategy. It will depend on which strategy you will use at work.

The best way of low budget Technics is the word of mouth marketing. advertisements. This can be a good strategy for a startup.

How to define the best niche for a website?

For businesses in industries like real estate, e-commerce, marketing, fat loss, depression, hair loss, skincare, loans, unemployment, home remedies, or retail, it’s pretty easy to write compelling content that resonates with the masses.

But what we do when we have a client who operates in a tiny niche? While it’s more difficult to develop high converting content, it’s certainly not impossible. But don’t confuse challenging with impossible. If you find a way to produce high-level content subject is no matter, you’ll be a star in the industry. Here’s what it takes to be successful.

How do you narrow down to a niche market?

1: Decide your focus in the object

It’s your responsibility that  before trying to reach clients first you decide your goal and focus its object define how to become your client’s long-term partner, Building client connections behavior like family networks First,  how you want to pare your niche down from the massive market of “skincare.”

“Examine yourself’: are you already an expert? What’s your knowledge base? What are you interested in learning more about? What are your success stories? How do you help people? Young couples with children? More established people?

Are people moving in from out of town? High net worth individuals? Are you well connected in a specific region within your geographic area? Do you enjoy the challenge of marketing unusual houses?

2: Do Research and discovery about  your niche

You’re going to want to define your niche as tightly as you can because this will help you address their exact pain points. Take all the ideas of step one together and validate them with some research.

Finding: Typing search phrases that relate both to skincare and your focus area into sites like Google and night watch will help you see what people are searching for.

Forums sites: Quora and Reddit have city-specific forms platform. where people talk about local interests and connections. Any relevant communities, whether online or off, are good places to spend time to learn what your clients are looking for.

Notice that what you learn you can use this information to make a profile of your client, including their goals, their interests, their fears, their challenges. And with that, you can put together a solid idea of what your niche should be.

3: Convert your ideas into a niche.

A good technique for defining your market is to take a step approach. To do this, combine your general idea for a niche with the needs you discovered in your research.

Then, write out your idea a few times. Each time, try to add another, slightly more specific detail to it. For instance, to follow on the pet owner,

Some example links this type:

Finding the first place

Identify the first place for owners

Finding an affordable place for pet owners

Defining your niche like this makes it clear who you’re appealing to what interests you share, what stage of homeownership you have expertise in and how you can address a clear concern they have.

How many steps you take and how many details you add will depend entirely on the size of your larger market-specific audience it just helps establish you as a trusted expert for that niche.

You might be an expert in more than one niche. Niche marketing can help you define your value proposition in a few words to become the go-to expert for that market.

Use specific keywords and familiar language that people within the target audience resonate with. For example, this page from Natural Healthy Concepts uses third-party affiliations like “Non-GMO Project Verified” and “International Certification Services” to establish trust.

Develop pieces that are rooted in data and factual information that can be properly resourced. Objective content is far more likely to generate trust than subjective copy that’s hard for readers to verify.

Always edit and review your content through the lens of the target reader. Is your message clear, trustworthy, and convincing?

Benefits of Developing Niche Content

As a content writer, we shouldn’t shy away from niche content. When we are willing to take on these clients and their projects we will enjoy benefits like:

SEOOne of the biggest challenges you face with digital content writing (in general) is trying to satisfy both human readers and search engines. There’s constant friction between the two.

On the one hand, you want to write content that’s designed with the audience in mind. On the other hand, your client demands SEO-friendly copy with lots of very specific keywords. With niche content, this friction is at an all-time low.

There’s so little existing content on the topics you’re writing for, that you stand an excellent chance of ranking well for whatever you write. This frees you up to develop a semantically pleasing copy that’s crisp, engaging, and reader-friendly.

The growth-any time you get pushed out of your comfort zone on a project, you grow as a writer. You learn how to interact with new clients, hone research skills, develop new writing styles, and work around obstacles. This can be uncomfortable at the moment, but you’re better off for it in the long run.

Connections-Niche industries are small by nature. This is good for you. This makes it easy to build up connections, network, and generate business. Do a good job and you could become a hot commodity in the space.

As you carve out your career as a content writer, it’s always smart to diversify your client base both in size and industry. You may eventually reach a point where you want to focus on a specific type of content or subject matter. But the only way you reach this point is by first exploring an eclectic mix.

Use the specific keyword for generating Trust and Credibility

What is a Niche? How to define the best niche for a website? In a niche market, trust is everything. Your brand is looking to credibility with its audience. content copy plays a critical role. Here some ways you can make it happen to Use specific keywords and familiar language that people within the target audience.

Example: Develop pieces that are rooted in data and usual information that can be properly resourced. Objective content is far more likely to generate trust than subjective copy that’s hard for readers to verify.

Before publishing always edit and review your content through the target reader. Is your message clear, trustworthy, and convincing?

Deeply analysis your competitors

When you link up with a client in a specific niche, it’s good to ask them a list of their biggest competitors. The client should be happy to oblige.“Start by identifying your most popular blogs and the most influential marketers in that niche,” entrepreneur “Study their writing style, look at their most popular posts.  Analyzing the competitor will do a lot of things for you.

First off, It’ll give you an idea of what the industry is like from multiple perspectives. You’ll see what options exist, how much diversity there is, and what sort of things the competition does that your client doesn’t.

Secondly, you’ll be able to identify missed opportunities and gaps in education where your client can develop content and generate powerful results.

What should you do if you are new to understanding the niche?

When we talk about a niche industry, there’s a bigger amount of people that want to write general content within the same niche., this is the worst thing you can do.  Before generalizing niche don’t think that your niche goes down any time.

Because each of the topics, the less research it will require, the” digital marketer “If you’re completely new to a field, you don’t want to hesitate to learn anything of research and article. You need to stay focused continue and go deep.” When you have mastered understanding niche topics, you will find that you have a better feel for the industry

Advantages of developing great niche content

As a content writer, you should not shy away from niche content. As a content writer if you are writing a unique and impressive content it will give awesome result for your industries.

In search engine optimization if you are writing content for digital marketing you face the biggest challenges because it is too much difficult to satisfy both human reader or search engine.

There huger difference between them, you can understand this way one hand, you want to write content designed with the audience. On the other hand, your client demands SEO-friendly copy with lots of very specific keywords.

With niche content, this situation is at an all-time low.  so little existing content on the written topic. that you stand an excellent chance of ranking well. Your content rank depends on that your written content how much Impressive and unique. If the content is unique then your article go ahead  and climb rank faster then before

Unique content benefits with a great niche

Any time you get pushed out of your comfort zone on a project if you work as a writer. You learn how to connect with new clients,   research skills, develop new writing styles, and work around obstacles.

This can be uncomfortable at the moment.  The Secondary important thing in Niche defining is Connection, it will depend that how much relative connection you have. Niche industries small by nature. it is good for us.

This makes it easy to build up connections, network, and generate business.  If you start your career as a content writer, it’s always smart for your client base both in size and industry. You always define and reach a point where you want to focus on a specific type of content.

How to choose the best niche

There are more ways to reach out to potential customers and subscribers through email, on-site ad placement, and social media. Despite all of these different outlets, 63 percent of business owners struggle with generating traffic and leads to their website.

We want to take a look at this common issue and offer a real-world solution. In many cases, the marketers in charge of reaching customers on social media are not looking in the right place.

Virtually every social media platform offers its own form of advertising from Facebook Lead Ads, Twitter advertising, and everything in between. Our goal is to take a closer look at advertising and how you can determine the best social media platform for reaching out to future customers and define the best niche.

Know Your Target Audience

If you want to reach the right customers, it’s crucial that you understand your target audience. When you initially designed your product or service, there’s a good chance that you had your dream customer in mind.

Despite all the research, target demographics can shift based on availability and website visibility on search engines. When you’re trying to figure out which social platform you should advertise on, it’s a good idea to cross reference your Google Analytics data with your market research to gain more insight on your primary audience.

Source As an example After some research, you’ll discover that the 25-34 age group makes up a majority of the Facebook user base, coming in at 58.3 million users. If you combine these two pieces of information, it becomes evident that a large section of your customer base uses Facebook.

Check Social Media Groups: Another great way to figure out where to advertise for your product or service is by checking the groups or trending topics related to your niche. You’ll be able to dive in and read what real consumers think about the space your brand occupies through social listening.

This could give you insight as to what problems they are facing, what solutions they are looking for, and where they are hanging out. Let’s say you check Facebook groups that talk about your niche, and they all look like a ghost town. No one is posting, engaging, or sharing their thoughts.

There’s not much you can gain from this information. However, if you switch over to Twitter and look for hashtags around your niche, you may discover that most of your audience is discussing the industry on Twitter as opposed to Facebook.

If you notice that the community seems to flock to one or two social networks to discuss a topic, it’s a safe bet that there are people on the platform interested in what you have to offer.

 

Result: Finding the best niche similar ways to advertise on social media is by understanding where your audience resides. What is a Niche? How to define the best niche for a website?  If you are willing to research your analytic data, read what people in your niche are saying, and track social shares, you’ll be able to figure out the right platform for your marketing campaign.

Keep in mind that your audience’s devotion to one website may fluctuate. People use various social media platforms and the ability to identify where your core audience spends their time will help our website.

What is a Niche? How to define the best niche for a website?

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Affiliate on Amazon

Affiliate on Amazon

Amazon affiliate it happens when a publisher also called an affiliate makes a profit on provisions by advertising merchants’ products or services.

This is a good way of earning money for bloggers who write reviews and comparisons of products. When it comes to merchants that’s a great source of income too as they don’t have to put much effort to get additional money.

Surely, affiliate marketing may be a win-win situation if both parties merchants and affiliates do their best to fulfill all their duties.

Moreover, the cooperation between an affiliate and a merchant may be transparent. It means that an affiliate informs the audience that he collaborates with a merchant.

This seems to be a fair measure as people appreciate honesty. However, some affiliates prefer to keep this info back and they have a right to do so.

How does the Affiliate on Amazon work?

When you become an affiliate you get a link with unique ID thanks to which you can track all the traffic you send to your merchant’s website. When visitors click on this link and perform the desired action the money flies to you.

Your income will depend also on the arrangement you conclude with an advertiser. You may be paid a commission after every purchase when visitors click on this link and perform the desired action the money flies to you or you may get a big payment at the beginning.

However, currently the first model is more popular and it’s quite fair as you get the money which is equivalent to your results.

So, assuming that you already have your site and you’ve decided to become an affiliate you need to find a proper company first. The best situation is when the company suits your interests. You can sell only if people consider you to be a specialist.

And the web remembers everything so better train yourself before you start your work.
Obviously, you need to do some research before you decide on cooperation and answer these questions:

• Is the company reliable?
• Does it have a good reputation?
• Do you prefer a one-time commission or a lifetime recurring one?
• Are visitors assigned to you when they go back to the advertisers’ site after some months?
• Do you have to be a customer to join a program?

And if you decide to sign up for a certain program check whether you can track your online marketing efforts. It would be useful to tag your campaigns if the merchants do reports based on UTM codes. The results will tell you which of your campaigns are successful and which aren’t.

Also Read: What is Keyword density in SEO?

Also Read: Keyword Research Tools

Why Affiliate Marketing?

amazon

Affiliate marketing is one of the best online businesses for beginners and experts alike. It is easy to get started with little to no investment.

Step 1: Choosing Your Niche:

You can always choose a niche which you prefer but if you want to scale it to easily figures per year so you need to choose one of the below niches: Health, Wealth, Relationships

Step 2: Finding Affiliate Products

Always promote digital products whether it’s from Jvzoo, Warrior+ or Clickbank. In their marketplace, you’ll notice a digital product to fit any niche.

Step 3: Which is the most important step to become a successful affiliate

The affiliate marketer’s secret to massive earnings. Typically you the affiliate can promote a low-ticket entry product. In some cases, it could actually be free.

These low-ticket products can sometimes be referred to as “Trip-Wire Offers.”This allows the affiliate to more easily get customers into their partner’s pipeline.

Step 4: Getting Traffic

As a beginner paid traffic at all as it may consume all your budget. There are many free traffic sources you may us my best recommendations are YouTube, Facebook Groups, Instagram.

YouTube is the second largest search beginner friendly and with the right combination of content and keywords, it is 100% possible to rank well and rank fast. And the result of ranking on YouTube is floods of highly targeted traffic.

And this is why YouTube holds such an advantage over “Blogging.” Google is more established. Ranking can take months or even years. On YouTube videos can rank within hours.

The best strategy for growing your YouTube channel fast is to either educate or motivate. Both strategies crush it in affiliate marketing.

Step 5: Monetize your audience

By now you already know what affiliate marketing is. You know how to find the offers to promote. And you know how to drive traffic to the offers for free.

Now it’s time to learn how you can create a system that can deliver consistent commissions and passive income. In simple terms the formula is
VALUE > VALUE > OFFER > FOLLOW UP

Once you give your audience value they will be attached to you and since its a good information you gave them they will most likely to trust you and then you can start recommending them the products.

Also Read: What is Keyword density in SEO?

Also Read: Keyword Research Tools

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Keyword Density for Seo

What is Keyword density for SEO?

Keyword Density Seo is the rate of several times Keywords showed up on a Web page by the aggregate number of words on that page.

So if in an article of 100 words you have to utilize your Keyword 10 times your thickness will be 10%. Numerous individuals use distinctive ways and equations to figure Keyword thickness and here is one such recipe.

Keyword Density is the total number of your targeted keyword present incomplete webpage content. While making the content for any webpage. The keyword density for SEO

You have to maintain the guideline of Search engine which stats that Keyword Density should be 2%-3%. When you follow all the guidelines mentioned for SEO, the results will be very good.

(No. of Keywords/Total number of Keywords) * 100

Thought of utilizing Keyword commonly as a part of a blog post is to make web index bots comprehend your substance better and you can rank for those keywords.

In any case, there was something which is a relic of past times and now the thickness of Keywords esteem less and the nature of site and site power matters more.

However, it doesn’t imply Keyword density doesn’t hold any quality in SEO truth be told it’s one of the elements in the On-page SEO agenda.

Also Read: Keyword Research Tools

For example, if you have a 10-word sentence with the word “papaya” in its keyword density for papaya will be 10 %. Back in the day ideal keyword density was 3 %. However, thing rapidly changes when it comes to Google. Spamming a word is no longer important for your SEO effort.

In other words, it is much better to have a coherent normal text that people will like and share. Nowadays it is much more important for your visitors to be happy. So, the best thing is to ignore it and focus on writing a normal-sounding text.

What’s the optimal Keyword density for SEO Percentage

A standout amongst the most well-known myth is whether we utilize our catchphrase numerous time we will rank higher in SERP’s. There is no perfect or correct rate for better positioning however an ideal 1-3% of Keyword density alongside Semantic Keywords and LSI Keywords works for me.

On the off chance that we discuss Google, Google proposes to compose the characteristic article with your Keyword in the article. There is no perfect rate however having your Keyword a few times with characteristic happening, will be useful.

One ought to be cautious with Keyword stuffing as it can prompt over improvement punishment or Google will regard your article as a low-quality spam article. Rather you ought to keep a decent Keyword density rate which looks normal and not stuffed.

This is a standout amongst the most well-known issue I have found in independent publicists as they, for the most part, utilize Keyword numerous times in the article.

Importance of Keywords density for SEO

How to include that Keyword just about 12 times in the article and is a 3-word Keyword that article doesn’t look more than spam or article composed for the web crawler. I normally ensure that my objective Keyword rate is not more than 1.5%.

If you are not a WordPress client, there are numerous online Keyword density numbers cruncher is accessible which you can use to ascertain thickness. Here is a portion of the proposal for utilizing your Keywords adequately as a part of your article.

Use Keyword in Permalink

H1 tag

H2 Tag

Meta Title Tag

Begin of the article

End of the article

Strong and Italics your Keyword and other imperative Semantic Keywords. Include pertinent Image and utilize your Target Keyword as stay content

However, at any expense abstain from stuffing your article with Keywords just to build Keyword density.

Rather propose an attempt to make your substance more helpful and quality by including values. You can utilize recordings and slides and different media to make it more educational and satisfactory.

 

Also Read: Keyword Research Tools

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Keyword Research Tools

Keyword Research Tools

Keyword Research Tools simply means conducting investigative inquiries on specific terms that are considered important in particular contexts.

However, from a business perspective keyword research is a core SEO undertaking that entails identifying popular terms and phrases that people feed into search engines to determine what to rank for.

Inquiries focused on keywords equip marketers with an enhanced understanding of the level of demand for specific key terms and the difficulty they might face trying to compete for those words in the organic search results.

For this reason, keyword research allows marketers to come up with improved search engine optimization strategies.

An important aspect to consider in this case is that keyword research is not restricted to determining the number of searches associated with a specific keyword.

Instead, it also incorporates examining the different approaches that individuals employ language to find information about a concept or subject.

 

How to do keyword research?

keyword

  • Google Instant Search

 If you type any word or phrase in the Google search box you are shown some suggestions under the box.

Also when you hit enter Google displays a list of results at the bottom of the page which shows the related keywords to your search term. This is also one way to figure out key terms related to your niche.

  • Analyzing Competitors keywords

You can take a look at your competitor’s website by studying its content. You can also get an idea by seeing the keywords they use in their meta description and meta keywords to understand their strategy better.

This will give you a clear idea of how to go about implementing the same on your site.

  • Keywords Analysis tools

There are various tools available like Moz Keyword Explorer Google Trends Wordtracker’s Free Keyword Research Tool etc that you can use to find the right keywords for your website.

  • Google keyword planner

Use Google Adwords you can find the most searched keywords along with the volume of monthly searches. You can also plan your keywords accordingly and use it for future reference. It is one of the tools that digital marketing expertly upon.

Also Read: What is Landing Page?

Also Read: What is Google AdWords? 

Best Keyword Research Tools are:

1.Google keyword planner

Google Keyword Planner is one of the popular keyword research. One of the main reasons for this is that it is absolutely free.

Google Keyword Planner helps you find a keyword that is the most relevant for your business. Keyword Planner will give you suggested bid estimates for each keyword so you can set a budget for your advertising.

Save a plan for the future and when you are ready you can finalize the campaign.

2. SEMrush

Semrush is used by companies. It provides many features for keyword research that tell you how hard it is for this keyword to make your content appear on Google’s top page.

With this, you can find out the nature of the keyword such as search volumes, PPC assistance.

Finally, you will surely be able to get good keywords with all this information. SEMrush offers several special features in addition to keyword research.

3. Ahrefs

Ahrefs Keyword research is an easy SEO tool that everyone can use for their website and business. It provides thousands of matching keywords for your keywords.

Which makes it easier to select long-tail keywords. Also, you are able to know what is the keyword difficulty of a given keyword. Many more technologies will be used with keywords if you want to get the website on the first page of Google.

The techniques you need to use are all possible with ahrefs. And they are listed below.

4. KWFinder

KWFinder helps you find profitable keywords with the most exact keyword difficulty. Which you can really rank.

It analyzes your keyword such as page authority domain authority external links and social signals. Finding an ideal combination of search volume and search difficulty is one of the basics of keyword research.

Measuring keyword difficulty is the most prominent feature of keyword research. Other keyword research tools appear their keyword competitiveness into three levels low medium and high.

5. LongTailPro

LongTailPro takes the keyword competitiveness to a new level. Entering a single keyword with LongTailPro gives you 400 long-tail keywords. LongTailPro is very useful for you to get effective keywords for your product or business.

6. Bing Keyword Planner

Free Keyword Planner tool very similar to Google Keyword Planner that allows you to see monthly search volume and competition.

 

How often should I do Keyword Research in SEO?

Keyword research tips should be followed to get better results. This is not just a simple task. The website’s foundation is the keyword.

So in short whatever you filled in the foundation requires regular reevaluation and maintenance. Search language keeps on changing new keywords that are being formed from time to time and the audiences are growing day by day.

How to do Keyword Research in SEO?

For keyword research in SEO what you need is a topic idea or head keyword. If you have the focus idea of what you are going to serve through your website which can be called the seed.

This seed of your writing can come from your deep knowledge of the industry. What else you need is being an active member of related online forums and groups. ,

You need to keep yourself updated from the products and services you provide and keep learning the keyword research tips too. Make sure you are writing down these essentials to discover variations on those keywords.

Therefore, keyword research is not only essential to SEO but also content marketing in general. With keyword research, you are sure to create targeted content that will drive convertible traffic to your website.

Also Read: What is Landing Page?

Also Read: What is Google AdWords? 

 

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What is Landing Page?

What is a Landing Page?

The landing page is a standalone web page where potential clients get from an advertisement or search results.

Landing pages are marketing tools that have a fundamental difference from traditional websites the main purpose of the landing page is to perform a specific targeted action by the visitor and websites are multi-purpose.

A landing page design is ultimately focused on one call to action (CTA). The CTA should be visible both colorwise and in size.

For example, sign up for a webinar generate orders for a particular service or buy a product download an ebook subscribe to news and products that you offer, etc.

It’s a webpage that wants a visitor to perform one specific action such as signing up for a newsletter downloading a white paper signing up for a trial or buying a product.

The easiest way to design an effective landing page is to use a ready-made SEO-friendly template. This way you’ll be sure that you didn’t make a mistake that could obstruct a conversion.

Such templates are provided by all big companies Envato, TemplateMonster, Elegant Themes. If you need a few options to test which one will work better with your product you should buy a subscription. Usually, it’s more effective than buying each template separately.

All these companies have landing page templates in their subscriptions. For sure that there are more than 200 landing page templates in the new subscription service one by Template Monster.

For the beginning it’s better to try ready-made templates it’s much easier than trying to designs one from scratch.

What is the difference between a landing page and a normal page?

The main difference between a Landing page and your Home page is your audience.
Landing Page is a stand-alone web page that is designed for a specific purpose such as a marketing advertising campaign and gathers visitor’s information.

While as Normal page is the starting page of your website with a navigation bar that provides links to different sections within the particular website

Another big difference between a landing page and a Home page is that the Landing page must have CTA(Call-to-action) that encourages your viewers to convert.

The normal page can have lots of information links and sources and the purpose is to provide plenty of information and resources to potential customers.

For example, a website normal page often has standard links at the top of the page and often at the side of the page for items like:

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  • Home
  • Services
  • Products
  • About us
  • Contact us etc.

On the other language home page is like the airport It presents a lot of different options for what to do next to look at the about page visit the blog, contact us, etc. and a basic overview of what the brand product and service is about.

 

Or landing page is like an airplane at the airport It has one purpose fly you to one destination and isn’t meant for much else. It’s focused on to catch more and more people and objective is clearly defined just as a good landing page should be.

 

What practices to create a landing page?

A good landing page is created when it serves the purpose of creating one and gets conversions.

A landing page that gets traffic but is not able to retain and convert that traffic is even worse than not having one as it will be a reason for increased bounce rate for your website and finally affecting the ranking of your website.

Some of the factors that a designer should consider while designing a landing page are:

  • Simple is Best

Keep the page and the structure of the page as simple as possible. Do not be too creative with the page design it may result in more dropouts from the page if not accepted well by your target audience.

Basic navigation with clearly defined buttons is the best way to go. Keep the design free from graphic clutter.

  • Plan it well

Keep the text aligned with each other and the basic idea of the page. Do not target multiple products of different categories on one page. One page one product or category refer to the picture above.

  • Happy and lively pictures

Choose pictures that show life positivism and happiness that your product brings.

  • Add a video only if u have content

Add a video to the landing page is a good option however only till the time when it has content to attract visits. A video should have content that differentiates your product from the crowd and thus helping you get conversions.

  • Promote a free trial

A landing page is the best place to promote a free trial or the latest version of the product. Use it well by placing the Correct and simple yet attractive Click to Action (CTA) buttons. If you are using it as a data collection page then keep the form small and simple.

  • Remove or severely limit the navigation

If your call to action that got people to the landing page was clear enough then having your standard site navigation and other unnecessary links in the copy of your page can get in the way of the goal of the landing page to capture information in exchange for premium content

  • Only ask for necessary details in your form

If your offer is Get an email with our 10 Step Guide do you need to ask for their phone number? The fewer form fields you have the greater chance you will have for conversion.

  • Send them to a dedicated thank you page

Nothing sucks more than filling out an offer and being “dumped” back onto the homepage so take an extra 5 minutes and make a thank you page just for this offer.

If you took away the navigation, now its time to give it back they just completed your form so give them one or more direct next steps or maybe just ask them to share this offer with friends through email or social media.

 

When someone lands on your landing page they are going to glance over it for a few seconds before deciding whether they will buy something or provide you with lead info.

They will likely be accessing your page on their mobile phone and depending on what you are selling your prospect’s level of adeptness with tech can vary from none at all to highly adept.

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