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What is Content Strategy? How to develop it?

Content Strategy

What is Content Strategy? How to develop it? Content strategy is that the important part of guaranteeing that the written side of your media is good.

It refers to the development planning sustainability and adequacy of contents on social media.

The social media cannot thrive properly without the use of precise creative and succinct content as it is a propeller of good fortune for business entities.

The trigger that pushes companies forward is the content and for it to be relevant it needs a good strategy.

Content strategy focuses on having usable and useful content. It helps in improving the quality of one’s depth in passing messages or information.

The content strategy would help add finesse to your content. Often times, digital content needs this precision and to avoid losing customers to boredom on wishy-washy contents.

A content strategy can be stated as in the form of a plan which is regularly carried out for adding unique, expert and indexable content to your site.

The strategy involves the creation and sharing of valuable free content to attract and convert prospects into customers and customers into real potential buyers.

 

How to develop a content strategy?

1. Build your persona

It’s your ideal customer the person that you will address in every content that you create. Mind what factors will have a significant impact on her choices.

2. You do the content mapping

You can use free Hubspot templates for that. The aim is to know what content may appeal to your persona at each stage of the decision-making process (awareness, consideration, decision).

3. Set up the promotion methods

It can be simplified. It doesn’t have to be compelled to take intermediate steps (like all the sites that the person can show on your website) into account.

Include sources of traffic site where the visitors land, and the goal. Think about completely different places (networks social media platforms) where your target group may look for information that’s where you should promote your content.

4. Plan your publishing calendar

Once you find the topics, think of some other topics related to them. To keep consistent in writing put these topics in a calendar a systematical is crucial in content marketing.

5.Plan a content re-use strategy

As there are dozens of channels that you simply will use in your content promotion, you should use different formats.
You can start with making a video publish it on Youtube then write a blog post on the same topic, then extract crucial information and put them into a presentation that you can present on Slideshare.
That way you will increase your outreach organically and without a need to do any extra research or thinking of new topics.

6.Distribute effectively

Distribution and promotion should be a great focus on your content strategy.

7. Keep your strategy up-to-date

A content strategy should be dynamic. Aren’t there any new channels that are well-liked among your target group?

8.Measure what matters

Depending on your goals make sure to measure what really matters. Was your goal to extend awareness for your brand or a specific product?
Then organic and referral page views are planning to mean a great deal to you.
If the engagement was your goal then you’re going to but more weight on metrics like bounce rate and time on page.
For eCommerce sites, you can even see how many sales a piece of content drives.

So, using the customer journey provides you a framework that may greatly facilitate within the delivery of relevant and interesting content that ultimately turns additional prospects into loyal customers.

 

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Difference between Content Strategy and Content Marketing

Difference between Content Strategy and Content Marketing

Content Strategy

Difference between Content Strategy and Content Marketing. Content strategy encapsulates the various means of reaching out to customers to solve their real problems. Creating an ideal content strategy needs a lot of planning and analysis.

For example, a content marketer at a travel agency will lay out the major pieces of content that are needed to be created to attract new leads.

Also Read: What is Content Marketing? Best Content Marketing Tools 2019

The strategy should aim at creating most returns from all of the following.

Content Strategy

  • Blogs

The travel agency may blog about the most attractive low-cost destinations this summer. This blog can be about 1,200–1,500 words long and briefly speak about the low-cost tourist spots. It can highlight the main areas of attraction the popular food joints and places to hang around.

  • Company Website

The company website is much akin to the shopfront. Customers coming to the shop decide to buy from it looking at the storefront.

That’s exactly what a website does tells the prospective customer that the solution to their problem is here

For example, you have been yearning for a holiday for a long time and let us assume you are looking for a low-cost place.

  • E-Book

An e-book can be a well-designed document replete with graphics and useful content that goes to the heart of a problem and gives out ways to solve it.

For example, if you are planning to migrate to a foreign country the travel agency might have an e-book for you that gives you the procedure of obtaining a visa getting the documentation ready last-minute checklists.

  • Videos

Let us say you have just been back from a great trip that was planned by the travel agency. You are quite impressed with their services and you are willing to appear in a video that they will host on their website.

This is straight from a customer who is sharing his delightful experience. With billions of hours of videos being viewed each day this is bound to be a good resource to market to your leads.

 

Content Marketing

What is Content marketing

Now, we come to a stage when a lot of content is already ready. This is exactly where content marketing comes in to play.

Content marketers will use these various forms of content to distribute to prospective leads via numerous channels such as social media, events, conferences, etc.

They will then track which forms of content are performing well and which prospects are leveraging it. You never know which form of content appeals to a lead so, it is important to create a holistic strategy that addresses their problems.

The Content Marketing Institute expresses that these are the overall population who drive the most helpful client activity. Basically, the reason for content marketing is essential to bring problems to light and thought.

Content marketing is the best method for an organization to communicate with the globe. There are various people who will inspire you with Social media success stories.

Difference between Content Marketing and Content Strategy

Content Strategy and Content Marketing are intertwined. Content strategy defines the overarching structure of how you are planning to onboard customers.

On the other hand, content marketing is the process of creating original content and targeting prospects with customized content. One shows the direction while the other executes.

It is similar to the difference between an e-mail template and actually typing an e-mail. They both differ from business to business and the amount of effort varies accordingly.

The Digital Marketing world demands that you create quality content consistently to grow your audience. But creating fresh content every day is hard.

Not to mention you’ll have to ensure quality in all the articles published. Creating an ideal content strategy needs a lot of planning and analysis.

 

Also Read: What is Content Marketing? Best Content Marketing Tools 2019